"Toxin-free key to a flawless complexion ... with clinical power ... your answer to cleaning up your skincare routine while getting real results" - Shape.com*

The beauty and skincare world has many categories these days. With all the multiple categories out there, it is likely you can find a brand of products to fit your exact beauty and skincare needs.

In the last decade however, the clean beauty category has exploded, demanding beauty and those behind these skincare and beauty brands to clean up their act from everything from ingredients to their manufacturing processes.

Before clean skincare there was the traditional clinical skincare. Primarily developed by a medical doctor or clinician, clinical skincare is known for more potent formulations, with active ingredients that are commonly used and trusted by the medical community for skin therapy or the treatment of the skin. 

The newest evolution of clean beauty and clinical skincare has recently launched. It is called cleanical. As you may have guessed it's the blend of both clean and clinical skincare and beauty. Cleanical according to 

*https://www.shape.com/lifestyle/beauty-style/clinical-skin-care-meets-clean-beauty-products